Care.com Headspace

Care.com partnered with Headspace to provide holistic mental health support for family caregivers. The primary goal was to build brand awareness, reach, and engagement, while secondarily testing conversion and retention mechanisms. The offer gave new Care.com subscribers free access to Headspace for the lifetime of their active membership. Media coverage landed in targeted trade outlets including TrendHunter, MedCity News, and FemTech Insider.